HEATHER

Marketing Coordinator

Graphic Designer

Heather

Highly organized communications professional with extensive experience in the construction and heavy equipment sectors. Skilled in coordinating logistics, managing projects, and collaborating with internal and external stakeholders. Over two decades of graphic design experience, proven problem-solving skills and the ability to support many cross-functional teams. Adept at translating technical information into actionable guidance while maintaining a focus on safety, continuous improvement, and customer satisfaction.

What I Do

Graphic Design

Experienced in graphic design for print & large format displays, digital & print advertising, marketing brochures, corporate branding, promotional items, and studio/set design. Extensive use and knowledge of graphic and video editing software including Adobe Creative Suite and Microsoft Office 365.

Content Creation

Content creation for social media platforms, blogs and technical publications, as well as internal and external communications. WordPress and website management experience.

Media Library Management

Management of internal media library of product photos, videos, brochures, presentations, pricing manuals, training and templates.

Leadership

Managed all corporate marketing expenses and created annual marketing budget; member of the corporate leadership team, presenting yearly initiatives for growth and improvement.

Event Management

Wide-range of experience in the planning, management, and coordination of a variety of corporate events, including tradeshows, sponsorships, and golf tournaments.

Promotional Management

Inventory of promotional items, including the research of items, vendor relations, brand continuity, budgeting, purchasing, and distribution.

Resume

20 Years of Experience

Work Experience

2023 - Present

Bird Construction

Marketing and Communications Coordinator

Serve as the primary point of contact for internal teams, managing community engagement projects, the annual marketing calendar, and budget tracking while ensuring timely, cross-department communication. Collaborate with senior leadership to develop messaging and engagement strategies aligned with operational priorities, and manage internal platforms and documentation to support workflows and process improvements. Prepare content and materials for public events, digital channels, and internal communications, coordinating photography and digital assets while maintaining a centralized content repository. Additionally, coordinate multi-department initiatives, events, and sponsorship programs to ensure quality execution, timeliness, and alignment with corporate objectives.

2012 - 2023

Weldco Companies

Marketing Coordinator

Oversaw corporate brand strategy for Weldco and all affiliates, supporting leadership and operations teams with project coordination and internal communications. Maintained and managed updates to external websites, social media channels, and the internal Intranet. Captured photos and video of both work in progress and finished products in the field, managing a centralized digital media repository. Served as a central point of contact for internal teams, coordinating with Field and Shop Supervisors, Parts and Sales teams, Engineers, Project Managers, and external customers. Supported business planning, budgeting, forecasting, and performance tracking, presenting findings and improvement strategies to senior leadership and contributing to annual business planning. Additionally, supported technical documentation, pricing guides, and product updates.

2010 - 2012

Self Employed

Web/Graphic Designer

Delivered customized branding, website, and print design solutions for small and mid-sized clients, strengthening their visual identity and online presence. Collaborated closely with clients to translate business goals into creative, effective communication materials.

2006 - 2010

Statusfirm

Lead Graphic Designer

Directed creative design projects across digital, print, and video media. Managed the end-to-end design process and collaborated with developers to ensure outcomes were aligned with client strategies and deadlines.

2004 - 2006

Backstreet Communications

Web Developer

Designed and developed user-focused websites for diverse clients, ensuring functionality, accessibility, and adherence to branding standards. Maintained and enhanced existing sites to improve usability and engagement.